The Mobile Event Guide, a new initiative to be launched for the first time at the Sony Ericsson WTA Tennis Championships, the prestigious season ending women’s tennis event. The Mobile Event Guide is a free mobile application that fans can download onto their mobile phones, allowing them to access all that is best about a sport’s programme and local travel and tourism information without the inconvenience of searching and downloading individual web pages for information. The Mobile Event Guide is the first service of its kind that is updated via Wi-Fi or Bluetooth™ to include real-time information.
We worked in collaboration with Sony Ericsson PR and Marketing HQ in London, Iris Experience on the ground in Qatar and agencymobile’s development team in London.
