We conceived , designed and developed a cross handset Java ME mobile event guide client application to reinvigorate the mobile channel for the Sony Ericsson sponsorship of the WTA Womens Tennis Championships 2008 in Doha and rolled it out again for the Swedish Open in 2009.
We promoted and distributed the application using a combination of SMS and MMS messaging including daily news broadcasts to over 100,000 recipients per day worldwide.
This rollout was achieved using the initial version of our Mobile Events Platform – MobiVenta, which is now in its 3rd version and powers major sporting event applications including RBS Six Nations Rugby and the Offical FA England.
