The name is mobile….agencymobile
We received our own license to thrill when we came up with the content and applications to launch James Bond’s new phone for the Sony Pictures film - The Quantum of Solace. Together with agents from Iris Digital, we went down to agencymobile’s Q Branch to see what trickery they would reveal…
The boys came up with the idea for a secret mobile spy cam that takes secret pictures with your C902 phone camera and sends them by email to an address of your choice.
Other ideas that made to the device before it came out of the box were some dynamic screensavers localised in 22 languages and an X-Ray application that scans your hand. It scared the Living Daylights out of us when we first saw it.
On a more serious note,this was a major global launch for Sony Ericsson and involves us liasing with multiple advertising and digital agencies and the customisation teams to get the content built,tested and installed across 22 market units.
